Low secondary market prices for upcoming, not-yet-sold-out Penguins-Caps game; NHL resale prices up overall

Washington Capitals tickets on secondary market sites like StubHub and NHL Ticket Exchange have been selling at their lowest average prices since the 2010-11 season (10/8/13) and the team’s upcoming November 20 game against the Pittsburgh Penguins, while one of the higher priced Caps home games on the resale market, is no exception.

“We’re seeing an average ticket price of $120 for that game, which is the lowest for a Caps-Penguins game in D.C. since we began tracking data on the NHL resale market [in 2010],” wrote Connor Gregoire, Communications Analyst with ticket search engine SeatGeek, in an October 22 email. “The average resale price in the 400 level for that game is $71 per ticket.”

Average Resale Price for Pittsburgh at Washington since 2010
for tickets overall and 400 Level tickets (Source: SeatGeek)

Date Avg Price 400 Level Avg
2/6/2011 $166 $117
12/23/2010 $159 $112
1/11/2012 $146 $100
2/3/2013 $138 $95
12/1/2011 $138 $93
3/24/2010 $126 $81
2/7/2010 $121 $75
11/20/2013 $120 $71

The November 20 match-up against Pittsburgh is not yet sold out. Tickets remain available through TicketMaster, starting at $84 in the 400 Level of Verizon Center. The lowest priced tickets for sale to this game on the secondary market as of this posting are a pair for $63 each in section 431, Row G on the NHL Ticket Exchange.

Overall, average NHL resale prices are on the rise. Gregoire explained, “We’ve actually seen a 10 percent uptick in the average ticket price across the league through this point in the season as compared to the lockout-shortened year. The average resale price across the NHL is $89 per ticket so far this season compared to $81 through as many games last season. In the 2011-12 season, tickets sold for $87 each on average through this point in the year, so it appears that we’re seeing a recovery in demand for tickets in 2013-14 after the lockout.”

Washington has been promoting value-added ticket deals via email for some games in recent weeks, including Ticket-Food-Drink packages starting at $59 per ticket and another offering two upper level seats and a signed puck for $99. The November 20 game against Pittsburgh is not listed as part of either offer.

The team also continues to promote “Fan Packs” for some games, offering two tickets for $69. But that deal doesn’t make much sense for customers, considering seats to those games are available at far cheaper prices in the same sections of Verizon Center via the secondary ticket market, including NHL Ticket Exchange, which the Caps also promote via email (“Sorry Caps, but this is bad marketing,” 10/7/13).

The Caps did not respond to a request to comment for this story.

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About Mike Holden

Mike Holden is a blogger and communications professional who also writes at mikeholden.com. He can be found on Twitter at @mikeholden. Read more of his sports writing.

Posted on October 29, 2013, in NHL, Resale Report, Washington Capitals and tagged , , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. They have sold game tickets on Groupon and Living Social this season. It was back on Living Social yesterday for one November game and one December game. It is not just the prices listed on the secondary market, it is also if one actually buys them. I know of more than one STH who wasn’t able to resell their tickets to games they could not make after listing them on the secondary market. Plus there are all the empty seats at the “sell-outs.” I think the Rock the Red fever has cooled.

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