Buying Blackhawks-Caps 2015 Winter Classic tickets via the secondary market
Those looking to buy 2015 Winter Classic tickets through resellers like StubHub or NHL TicketExchange should focus on two things right now if they’re wondering how much they might have to pay for tickets:
- Where the game will be held: The venue for this game between the Chicago Blackhawks and the host Washington Capitals has not been determined but, when it comes to ticket prices, a football stadium would be preferable over a baseball stadium. As you’ll see below in data from SeatGeek, this often results in lower secondary market ticket prices since the football stadiums have a larger seating capacity.
- When to buy tickets: Based on previous Winter Classics, the key to buying tickets through the secondary marketing will be to wait. History shows that if you can wait until just under a week before the Winter Classic to buy your tickets, you’ll likely pay less for them.
Here’s some data and insight from Jason Weingold at SeatGeek that dives deeper on this:
- “The Washington Capitals will be participating in the Winter Classic for the second time, and will be hosting the game for the first time. While the location is yet to be announced, prevailing speculation says that the game will take place at Nationals Park over FedEx Field, which does not bode well for fans hoping to score cheap tickets. Nationals Park can hold 41,418 fans — less than half of FedEx Field’s capacity of 85,000 – which means there would be less supply and higher prices on the resale market. For the last Winter Classic held at a baseball stadium (Citizens Bank Park in Philadelphia in 2012), the average price paid for a seat on the secondary market was $471, nearly double the combined average ticket price of the 2011 and 2014 games held at football stadiums ($245). [Author's note: See the next bullet point from SeatGeek for how last year's game in Michigan had a big effect on this].”
- “An average ticket for the 2011 Winter Classic featuring the Penguins and Capitals at Heinz Field (capacity of 68,111) cost fans an average of $409 on the secondary market, and there were a total of about 11,000 tickets resold. The 2012 game pit the Rangers against the Flyers at Citizens Bank Park (seats 46,967) in Philadelphia, and the average price of a ticket rose 15% to $471; there were also more tickets resold — an estimated total of 13,000. The next Winter Classic in 2014 featured a long-anticipated matchup between the Red Wings and Maple Leafs at the Big House, Michigan Stadium, which welcomed a record 105,491 fans, and that increased supply of tickets (an estimated 24,000 were resold on secondary markets) brought the average resale price down to $172 per seat.”
- “The NHL has also experimented with other outdoor games in the past. The 2013-2014 season featured five other outdoor games: the Heritage Classic in Canada and four games in the United States collectively called the “Stadium Series.” The first Stadium Series game took place at Dodgers Stadium in Los Angeles, where the average ticket cost $190. The Rangers then played twice at Yankee Stadium — first against the Devils (average ticket price of $231) and second against the Islanders ($141). The fourth game was between the Penguins and Blackhawks at Soldier Field in Chicago (average ticket price of $248). The 2011 Heritage Classic featured the Flames and Canadiens at McMahon Stadium in Calgary (average ticket price of $253), and the 2014 game set the Canucks against the Senators at BC Place in Vancouver (average ticket price of $153).”
- “The 2015 Winter Classic should end up being a record-breaking home game for the Capitals in terms of demand. Since 2010, the most in-demand regular season home game for the Caps was on Feb. 6, 2011 against Pittsburgh, when fans spent an average of $166 per ticket on the secondary market. Even in the playoffs, the highest average ticket price we’ve recorded for a Caps game at the Verizon Center is $221 for Game 4 of the 2012 Eastern Conference Semifinals against the Rangers.”
- “The Capitals have only hosted the Blackhawks once since we began collecting pricing data, and that came on April 11 earlier this year. The average ticket to that game at the Verizon Center cost $122 on the resale market.”
- “By taking a look at pricing trends for the past three Winter Classic games, we’ve found that the best time to buy a ticket has been a little less than a week before the game. In 2011, the average ticket price bottomed out at $343 five days before the game, having fallen 24% in 17 days from a peak of $450. Prices for the 2012 game followed a similar pattern, dipping to a low of $391 six days before the drop of the puck (down 22% from $500 with two weeks to go before the game). Last season, the average price fell continuously throughout December, dropping 57% from $239 with 30 days to go before the game to just $103 per ticket the night before.”
Thanks to Jason and SeatGeek for pulling that all together. They also provided the chart below, which illustrates how waiting until just under a week before the game is often the best approach for finding the lowest secondary ticket market prices for a Winter Classic.
Posted on July 15, 2014, in hockey, NHL, Resale Report, Washington Capitals and tagged 2015 Winter Classic, Caps, Chicago Blackhawks, SeatGeek, secondary ticket market, ticket resellers, Tickets, Washington Capitals. Bookmark the permalink. 2 Comments.