Those looking to buy 2015 Winter Classic tickets through resellers like StubHub or NHL TicketExchange should focus on two things right now if they’re wondering how much they might have to pay for tickets:
- Where the game will be held: The venue for this game between the Chicago Blackhawks and the host Washington Capitals has not been determined but, when it comes to ticket prices, a football stadium would be preferable over a baseball stadium. As you’ll see below in data from SeatGeek, this often results in lower secondary market ticket prices since the football stadiums have a larger seating capacity.
- When to buy tickets: Based on previous Winter Classics, the key to buying tickets through the secondary marketing will be to wait. History shows that if you can wait until just under a week before the Winter Classic to buy your tickets, you’ll likely pay less for them.
Here’s some data and insight from Jason Weingold at SeatGeek that dives deeper on this:
- “The Washington Capitals will be participating in the Winter Classic for the second time, and will be hosting the game for the first time. While the location is yet to be announced, prevailing speculation says that the game will take place at Nationals Park over FedEx Field, which does not bode well for fans hoping to score cheap tickets. Nationals Park can hold 41,418 fans — less than half of FedEx Field’s capacity of 85,000 – which means there would be less supply and higher prices on the resale market. For the last Winter Classic held at a baseball stadium (Citizens Bank Park in Philadelphia in 2012), the average price paid for a seat on the secondary market was $471, nearly double the combined average ticket price of the 2011 and 2014 games held at football stadiums ($245). [Author's note: See the next bullet point from SeatGeek for how last year's game in Michigan had a big effect on this].”
- “An average ticket for the 2011 Winter Classic featuring the Penguins and Capitals at Heinz Field (capacity of 68,111) cost fans an average of $409 on the secondary market, and there were a total of about 11,000 tickets resold. The 2012 game pit the Rangers against the Flyers at Citizens Bank Park (seats 46,967) in Philadelphia, and the average price of a ticket rose 15% to $471; there were also more tickets resold — an estimated total of 13,000. The next Winter Classic in 2014 featured a long-anticipated matchup between the Red Wings and Maple Leafs at the Big House, Michigan Stadium, which welcomed a record 105,491 fans, and that increased supply of tickets (an estimated 24,000 were resold on secondary markets) brought the average resale price down to $172 per seat.”
- “The NHL has also experimented with other outdoor games in the past. The 2013-2014 season featured five other outdoor games: the Heritage Classic in Canada and four games in the United States collectively called the “Stadium Series.” The first Stadium Series game took place at Dodgers Stadium in Los Angeles, where the average ticket cost $190. The Rangers then played twice at Yankee Stadium — first against the Devils (average ticket price of $231) and second against the Islanders ($141). The fourth game was between the Penguins and Blackhawks at Soldier Field in Chicago (average ticket price of $248). The 2011 Heritage Classic featured the Flames and Canadiens at McMahon Stadium in Calgary (average ticket price of $253), and the 2014 game set the Canucks against the Senators at BC Place in Vancouver (average ticket price of $153).”
- “The 2015 Winter Classic should end up being a record-breaking home game for the Capitals in terms of demand. Since 2010, the most in-demand regular season home game for the Caps was on Feb. 6, 2011 against Pittsburgh, when fans spent an average of $166 per ticket on the secondary market. Even in the playoffs, the highest average ticket price we’ve recorded for a Caps game at the Verizon Center is $221 for Game 4 of the 2012 Eastern Conference Semifinals against the Rangers.”
- “The Capitals have only hosted the Blackhawks once since we began collecting pricing data, and that came on April 11 earlier this year. The average ticket to that game at the Verizon Center cost $122 on the resale market.”
- “By taking a look at pricing trends for the past three Winter Classic games, we’ve found that the best time to buy a ticket has been a little less than a week before the game. In 2011, the average ticket price bottomed out at $343 five days before the game, having fallen 24% in 17 days from a peak of $450. Prices for the 2012 game followed a similar pattern, dipping to a low of $391 six days before the drop of the puck (down 22% from $500 with two weeks to go before the game). Last season, the average price fell continuously throughout December, dropping 57% from $239 with 30 days to go before the game to just $103 per ticket the night before.”
Thanks to Jason and SeatGeek for pulling that all together. They also provided the chart below, which illustrates how waiting until just under a week before the game is often the best approach for finding the lowest secondary ticket market prices for a Winter Classic.
Advanced stats for the 2010-11 season are now available on ExtraSkater.com. I highly recommend visiting Extra Skater to see the stats for yourself, but below, after a quick refresher on the season, are some Caps highlights I pulled from a glance at the new stats on Extra Skater.
With a record of 48-23-11, the Caps were not only Southeast Division champs, but finished first in the Eastern Conference, with 107 points. The Caps discarded the Rangers 4-1 in the first round of the playoffs before being swept by the #5 seed Tampa Bay Lightening in the second round. This was also the season during which the Caps, under Bruce Boudreau, shifted to a more defensive-oriented system. The Caps defeated the Penguins 3-1 in the 2011 Winter Classic and were featured on the HBO series 24/7.
-The Caps finished 15th in Fenclose%, tied with the Kings at 50.4. The two teams have gone in opposite directions since, with the Caps (47.5%) finishing 25th in 2013-14 and the Kings (56.7%) finishing first.
-Nicklas Backstorm led all qualifying (41+ games played) Caps in FenClose rel at +5.0%, followed by Alex Ovechkin at +3.9% and Alex Semin at +3.5%. The top Caps defender was John Carlson at +1.9%.
-Alex Semin’s PDO of 107.7 ranked highest on the team, aided by his teammates’ on-ice shooting % of 10.5%, 1.8% higher than any other Caps player.
-Marcus Johansson had the highest ZS% at 58.1%, while Boyd Gordon faced the toughest zone starts, with a ZS% of 41.8%
-As would be expected, the Caps top forward line of Ovechkin, Backstrom, and Mike Knuble faced tougher competition than any of their teammates. Carlson and Karl Alzner faced the toughest competition of any Caps defenders.
-To the surprise of absolutely no one, Mike Knuble had the shortest average shot distance (24.7 feet).
-Alex Ovechkin was on the ice for 82.4% of the Caps PP minutes during the season (this past season Ovechkin saw the ice during 93.2% of the Caps PP minutes).
This was after a quick look at the stats. If you look through Extra Skater and find any interesting tidbits, leave them in the comments below or give us a shout on Twitter.
In my last post, I took a look at how Brooks Orpik’s possession stats compared to defensemen around the NHL who faced similar minutes in terms of quality of competition and zone starts during the 2013-14 season. The contract Orpik signed with the Caps on July 1st has been met with a lot of criticism, and I am certainly among those who don’t like the deal for the Caps.
However, some context can help us better evaluate the Orpik contract. Below I’ll take a look at how Orpik fared compared to the top 5 Caps defenders in terms of games played in the 2013-14 season.
FF%-FF% (Fenwick For %) is the percentage of unblocked shot attempts a team takes when that player is on the ice. Think of it like +/- but for shots. Instead of 0 being even, like with +/-, the 50% mark is even. It is a metric used to measure puck possession. If you’re skeptical as to how much this stat matters, here is a chart showing the top Fenwick teams of recent years.
ZS%-This is the percentage (ratio) of offensive zone to defensive zone face-offs for a player. A lower percentage indicates a player is assigned “tougher” minutes as he is on the ice for more defensive zone face-offs.
QOC TOI%-This is the quality of competition a player faces as measured by the average time on ice of the opposing players he faced.
“Close” game situations are games within a goal or tied in the 1st or 2nd period, or tied in the 3rd. It is used so score effects don’t inflate or deflate a player’s numbers in blowout situations. All FF% and ZS% below are in close-game 5-on-5 situations only. QOC TOI% is from all situations at 5-on-5
As noted in my last post, Orpik started more shifts in the defensive zone during close-game situations and also faced tougher competition than any other Penguin defender. Here is how he stacks up against the Caps defenders last year. The players are in order of FF%, best to worst, but I’ve also noted their ranks in QOC TOI% and ZS% (ranked toughest to easiest).
|Orlov||50.1% (3rd)||28.0% (5th)||52.5% (1st)|
|Green||53.2% (6th)||28.5% (4th)||52.0% (2nd)|
|Orpik||48.2% (1st)||29.3% (3rd)||47.6% (3rd)|
|Alzner||49.1% (2nd)||29.4% (2nd)||47.3% (4th)|
|Carlson||51.3% (4th)||29.6% (1st)||46.3% (5th)|
|Erskine||52.8% (5th)||27.7% (6th)||45.1% (6th)|
-Orpik was a better possession player last season than Alzner and Carlson, who are generally considered to be the Caps top-pair defenders that play the toughest minutes among Caps defenders. Orpik did this while having a tougher ZS% than either of the Caps defenders. Carlson faced the toughest competition of the three with Orpik finishing 3rd barely behind Alzner. One important thing to remember in terms of FF% is that the Penguins were a better FF% team than the Caps, so Orpik has an advantage there. FenClose rel % is a stat that can be better to compare possession stats of players on different teams, but I chose not to include it in this post, for the sake of simplicity.
-Orpik ranks 3rd in FF%, but it’s a distant 3rd. Green and Orlov are significantly better possession players than the other 4 defenders listed. Green and Orlov did face far easier ZS’s than Orpik, which isn’t particularly surprising since they are thought of as more offensively-minded defenseman. Green and Orlov also faced weaker opponents than Orpik.
So, while I still don’t like the Orpik contract, there is no debating the Caps have improved their defense this off-season. Hopefully the last two posts have provided some insight into what exactly to expect from him moving forward with the Caps.
Brian MacLellan’s first day of free agency as GM of the Caps was anything but quiet. MacLellan handed out over $69 million on July 1st, more than any other GM in the league. MacLellan said his priorities were to bring in a veteran goaltender and to bolster the Capitals defense. While the effectiveness of the moves is up for debate, MacLellan certainly made moves that he feels addressed his priorities.
Justin Peters comes to the Caps from the Carolina Hurricanes to serve as the backup to Braden Holtby. MacLellan was very clear in stating that he wanted to bring in a goalie that sent the message to Holtby that he is the Caps number one guy and that the organization believes in him. This is refreshing to hear after the disastrous way Adam Oates handled Holtby and the effect it had on him. While it remains to be seen how new coach Barry Trotz handles his goalies in Washington, the fact that the organization is doubling down on Holtby as their guy is a step in the right direction.
Last season, Peters played in 21 games for the Hurricanes and posted a 7-9-4 record. Peters’ 5 on 5 save % of 92.3 ranked 33rd among goalies with 21 or more games played. According to Rob Vollman, Peters faced the second toughest competition last season of all the goalies that were available as unrestricted free agents. The money on this deal makes sense as well, as Peters annual salary for the 2 year deal is $950,000, which currently ranks 48th among all NHL goalies.
So that’s where we’re starting from. Not only did the Caps sign the one guy I singled out to avoid, they signed him to an absolutely insane 5 year, $27.5 million dollar deal. Brooks Orpik will be 34 before the season starts. While this deal may not kill the Caps immediately, the thought that in a couple years the Caps will have a defender on the wrong side of 35 taking up $5.5 million in cap space is troubling, to put it mildly. Yes, Brooks Orpik fits the bill of a “tough” and “hard-nosed” defenseman that many Caps fans have long called for. However, Brooks Orpik has never been a positive possession player in his career, meaning his team has always been out shot over the course of a season while he’s been on the ice. However, to be fair to Orpik, some context on these numbers is helpful. For example, this past season, Orpik started more shifts in the defensive zone than any other Penguins defender who played in at least half of the team’s games. Orpik also faced the toughest competition among this same group of Penguins D, and finished 26th overall among all NHL defenseman in terms of quality of competition faced. So, while Orpik’s team struggles with puck possession while he’s on the ice, some of this, at least from this past season, can be attributed to the fact that Orpik is given tough assignments.
There were a couple things MacLellan said about the Orpik signing that were troubling.
“The total dollars were centered around Brooks” (Alex Prewitt, Washington Post)
The fact that the Caps’ entire off-season plan revolved around a 34 year old defender, and giving said defender a 5 year deal with an expensive cap hit, is very troubling in terms of what it says about the vision of the Caps new management. In addition, the fact that Mikhail Grabovski (or any adequate second line center) was not in any way the focus of the “total dollars,” (thus far), is cause for even more alarm about MacLellan’s vision as GM.
Asked MacLellan about Orpik's advanced stats. Said he doesn't "value the Corsi," for Orpik thinks it'll go up with a better puck-moving D.—
Alex Prewitt (@alex_prewitt) July 01, 2014
I’ll skip over the fact that he used the phrase “the corsi.” Could coming to Washington and playing with an offensive, puck-carrying defender help Orpik’s possession numbers? Hmm, if only the Penguins had such a player like, I don’t know, Kris Letang. Over the past 3 seasons, Orpik has played with the offensive-minded Letang for 496:46 (less than 40 minutes of this time comes from this past season, due mostly to Letang missing significant time because of injury). When on the ice together, Orpik and Letang saw 49.5% of shots go in the Penguins favor. Perhaps MacLellan has a point, because Orpik’s shot for % when separated from Letang drops to 48%. But a stronger case could be made that Orpik will weigh down an offensive defender because Letang saw his shots for % jump to 53.4% when separated from Orpik. I could go on and on. Bottom line, I think this is a terrible contract for the wrong player, a double-whammy. Orpik could provide decent (but overpriced) play for the Caps for a couple of years, but there will be many people, myself included, in line to say “I told you so” when he is bought out in the Summer of 2017.
Not long after landing Orpik the Caps landed another ex-Penguin by signing Matt Niskanen to a 7 year, $40.25 million deal. The inherent risk in any 7 year deal is cause for concern, but apparently Niskanen is the player the Caps identified as worth this type of deal, so while the deal is risky, it’s not outright ridiculous like the Orpik contact. Niskanen posted impressive offensive numbers this past year with 10 goals and 31 assists in 81 games, after never topping 6 goals or 29 assists in a season since entering the league in 2007. Some of this rise in production can be attributed to the increased opportunity Niskanen received due to Letang missing so much of the year. Niskanen was on the ice for 55.4% of the Penguins power play time this past year after never topping 39.8% during his time in Pittsburgh. It will be interesting to see how the Caps divvy up their PP time among their defense this season, but it’s likely that Niskanen’s PP time will decrease in Washington. This is one factor that will likely lead to a decrease in Niskanen’s offensive numbers this season. Another factor in this is that the Penguins shot 10.3% with Niskanen on the ice this past year, while stopping 93%, for a PDO (combined on-ice shooting and save %) of 103.1, that is almost certain to regress closer to 100.0, no matter how well Niskanen plays. In short, don’t evaluate this deal solely based off of the offensive numbers Niskanen puts up next season. For reasons not within his control, they are almost certain to drop, even if he is playing well.
Niskanen, as opposed to Orpik, has very strong possession numbers. He has consistently, over the course of his career, seen his team have more shots for than against when he’s on the ice. This past season, Niskanen saw 53.3% of unblocked shot attempts in all 5-on-5 situations go in his team’s favor when he was on the ice. This would not only lead the Caps’ defense, it would lead the Caps’ team. The Pens saw 6.3% more of these shot attempts go in their favor with Niskanen on the ice than without him, which is also better than any Caps’ defender performed, relative to their team.
Brian MacLellan was anything but dull or quiet on his first day of free agency as an NHL GM. He got nice value in a backup goalie with Peters, signed Orpik to an absolute monstrosity of a contract, and signed Niskanen to a risky deal, but one that improved the Caps’ defense corps. He also made what could prove to be a major blunder in letting Grabovski walk, but I’ll withhold judgement on that to see if the 2C situation improves. The aggressive approach proved for an interesting day, but the shrewdness of said aggression is questionable, especially as it pertains to Orpik.
This weekend on Twitter we asked what roster moves you make would this off-season if you were the GM of the Caps. None of the answers were too shocking, and there were a few answers that were pretty popular. Below are a few quick thoughts on some of those answers that popped up more than once.
Re-sign Mikhail Grabovski
Yes, yes, and more yes. There seems to be a lot of agreement here amongst Caps fans. It’s easy to understand why, as during Grabovski’s absence from injury Jay Beagle was centering Alex Ovechkin. The Caps revolving door at the 2C position has been one of the perennial shortcomings of the latter half of the McPhee administration. In Grabovski, we’ve got a guy who can lock that position down for a few years and, thanks especially to the deadline deals, we’ve got the cap room to pay him a deserving salary (not sure what he will bring in, but I’d guess 4 or 5 years at around $5 million per). Evgeny Kuznetsov could mature into a player capable of filling this position, but as a team with a finite number of prime years left of Backstrom and Ovechkin, the time to reload this roster as a true contender is now and the best way to do this at 2c is to re-sign number 84. Oh, and apparently this could happen sooner rather than later.
Trade Mike Green
No, no and more no. To be clear, no player should be untouchable, and if there is a trade involving Green that will help this club, I’m all for it. But I’m not part of the crowd that thinks this team is better off without Mike Green than with him as a fact in and of itself. Yes, he makes egregious mistakes in his own zone, but I still believe this team is better off with Mike Green than without him and there are numbers to support this claim. Yes, during close games during 5-on-5 play, only one player sees more shots go for the Caps than against the Caps when he is on the ice than Mike Green, and that player is Dmitry Orlov. I just don’t see how getting rid of a player like this is beneficial to a team that generally gets out-shot so handily. I don’t like the Green-Orlov combo because I think they play the similar high-risk/high-reward style. Give me Mike Green and a partner that isn’t just breaking into the league and isn’t named John Erskine, and I think you’ve got a very good NHL defensive pair. (side note: How have John Carlson and Karl Alzner largely escaped blame during this debacle of a season? I’m not so sure their development as a top D pair is trending in the right direction this year)
Re-sign Jaroslav Halak
This is another one I’m not on board with. In fact, I don’t think the trade for Halak was as much about getting him than it was about trading our disgruntled, oft-injured backup Michael Neuvirth, as well as gaining cap space this summer. I am 100% comfortable with Braden Holtby being this team’s number 1 goalie. I’ll say the same thing that I told Ravens fans who complained about Joe Flacco before the Ravens won the Super Bowl: Holtby may not win you a Cup all on his own, but he certainly won’t be the weak link on a Cup contender. Braden Holtby is fully capable of being the Number 1 goalie on a Stanley Cup team. The money it would take to bring back Halak would be better spent elsewhere. After all, Holtby ranks 12th in the league in 5-on-5 save percentage, while Halak comes in at 21st.
Use the team’s last compliance buyout on Brooks Laich
The water is a little murky here on whether this will be allowed since buyouts of injured players are not allowed. However, there are a lot of technicalities not readily available to us that may or may not make this an option. If it is allowed, as painful as this is to say because Brooks Laich is one of the more likable guys in the league, I think the Caps have to pull the trigger on this (though I would bet against them doing it). That $4.5 million per year for the next 3 years can be much better spent than on a guy who has played 60 games and totaled 19 points over the past two seasons. On top of that, we have plenty of players (Brouwer, Chimera, Ward, Fehr) who can fill the roles Laich would be asked to fill on this team. Like I said above, this may not even be an option, but I haven’t done the necessary digging to sort out the injury/buyout technicalities.
Thanks to extraskater.com for always being a great resource, to RMNB for their Weekly Snapshot (my favorite weekly Caps read), and to all of you who interacted with us over the weekend on this topic.
Caps play-by-play man John Walton: “Thug hockey back” in Philly; Calls Flyers goalie Ray Emery’s actions “a disgrace” and worthy of NHL suspension
From Washington Capitals radio play-by-play man John Walton’s call of the Ray Emery-Braden Holtby incident last night (Listen to it on Walton’s blog through the link below):
“Emery takes him down. Oh my goodness. You’ve gotta be kidding me. Ray Emery sucker punching Holtby. He’s still punching him. The referee hasn’t stopped it yet. Oh what a dirty play by Ray Emery. Taking Braden Holtby down. Thug hockey back in town. You’re losing by a touchdown and you just grab a sweater. If you think that’s gonna get you standings points, think again. The Buffalo Sabres are the only thing saving this team from being the bottom of the Eastern Conference and now they’ve taken it to the alley in the dirtiest way possible. Ray Emery went after Holtby. Holtby did not want it. He absolutely didn’t want to fight him. And Emery sucker punched him six times. It’s the only cheer you’re gonna hear out of this building tonight. That’s a disgrace. Ray Emery, a disgrace what he just did.”
“Suspend that guy. Suspend him right now,” Walton went on to say regarding Emery.
A full audio clip of Walton calling the Emery-Holtby goalie altercation is available on his Capitals Voice blog.
And here’s a great shot of Michael Latta being waved off during the fight by referee François St-Laurent:
— James G. Heuser (@JamesHeuser) November 2, 2013
Come win this Caps prize basket—which includes an autographed Troy Brouwer picture (thanks to the Caps for donating that!), four bobbleheads, a Caps scarf, blanket and more—and help raise money for the Michael J. Fox Foundation and Parkinson’s research.
Since being diagnosed with Parkinson’s disease in 2011, our mother has been working tirelessly to raise money for TEAM FOX, to help the Michael J. Fox Foundation in their efforts to help find a cure. In just her first year doing this, she raised nearly $8,000 through events like the one tonight in Baltimore.
Please join us for this fundraiser as we help her continue to raise funds for the cause:
Saturday, October 26, 2013 at 5 pm
Our Lady of Victory School
4416 Wilkens Avenue
Baltimore, Maryland 21229
The cost is $20 and tickets are available at the door. There will be 18 regular bingo games plus three special games. Prizes are bags (Vera Bradley, Coach and 31) & baskets (Longaberger) filled with a theme of goods & services.
There will also be various raffles at the event, including a 50/50, and food & drinks will be available for purchase, with those proceeds going to the cause as well. Door open at 4 pm and games start at 5 pm. If you can’t make the event but would still like to make a donation, you can do that here.
- The Michael J. Fox Foundation Unites Industry Groups around Research Tool Development (prnewswire.com)
- The 3 Roles of Michael J. Fox (nytimes.com)
While in Detroit this past week, I took a side trip to one of my favorite craft brewers, Bell’s Brewing in Kalamazoo, Michigan, and then stopped by the home of the Plymouth Whalers on the drive back to the city.
Plymouth is where Michal Neuvirth won an OHL championship in 2007 and where Caps rookies Tom Wilson and Connor Carrick (recently assigned to the Hershey Bears) played junior hockey. Former Cap Pat Peake’s jersey is hanging from the rafters as well.
I snapped a few pictures:
And here’s Mike Ribeiro (63) in a Coyotes jersey during the Phoenix-Detroit game at Joe Louis Arena the night before. We were able to grab seats 11 rows from the ice for $39 (face value of $110) through StubHub. Not a bad secondary ticket market bargain!
- Orland Park’s Connor Carrick making his NHL debut tonight against the Blackhawks (voices.suntimes.com)
- Is Tom Wilson The Missing Piece? (japersrink.com)
- Caps Q&A with sportswriter Ted Starkey (brookslaichyear.com)
- Caps Q&A with Sick, Unbelievable (brookslaichyear.com)
Prices for Washington Capitals tickets on the secondary market, the term used for platforms such as StubHub or Ticket Exchange where individuals can resell seats to sports and other events, have seemed extremely low as the 2013-14 hockey season has gotten underway. It turns out, prices are the lowest they’ve been since 2010.
An analyst with SeatGeek, a ticket search engine that looks at “dozens of the biggest ticket sites and present the results all in one place,” was kind enough to put together some numbers for me on secondary market prices for Caps tickets. They have data going back to the start of the 2010-11 season and it shows just how low prices currently are.
- Two of the Capitals’ next three home games — Thursday against Carolina ($37 average resale price) and next Monday against Edmonton ($38 average resale price) — are the two cheapest Caps regular season home games since the start of the 2010-11 season. In fact, only one other game — an October 13, 2010 matchup against the Islanders ($39 average resale price) — has drawn an average resale price under $40 in that span.
To put that in perspective, for that October 13, 2010 game against the Islanders, which was the last time the average resale price for Caps tickets was this low, Tomas Fleischmann was on the team, DJ King was in the line-up for the first time as a Capital, and Matt Bradley, though scratched due to an injury, was still with Washington.
Another stat from SeatGeek:
- The average resale price in the 400 level is $40 or less for each of the Caps’ first 11 home games of the season, including last Thursday’s home opener against Calgary. That’s by far the longest such stretch since the start of the 2010-11 season; in that time, we’ve never seen more than three consecutive Caps home games with an average 400-level resale price of $40 or less. For the Carolina and Edmonton games, 400-level seats are reselling at an average of just $18 per ticket.
And one final SeatGeek point:
- The secondary market for Capitals tickets as a whole is down considerably this season. Washington currently ranks 21st out of 30 teams in overall average resale price at $73 per ticket, falling from 14th at $90 per ticket last season; that’s a 19 percent dip in average resale price. In the 2011-12 campaign, the Caps ranked 15th at $101 per ticket, and in 2010-11 they were 12th at $90 per ticket.
It’s a great time to be a buyer, Caps fans.
- The cost of these 400 Level Caps season tickets went up 90.7% in five years (brookslaichyear.com)
- How to see a Washington Capitals game without spending a ton (brookslaichyear.com)
On Friday I got the above email from the Caps, offering two 400 Level tickets for $69 to either the October 10 game against the Hurricanes or October 14 versus the Oilers. That’s $34.50 per ticket for seats that cost $51 at full price, which might seem like a pretty good deal at first glance.
But if you visit the TicketMaster website to buy those Fan Packs from the Caps and then click on the “Resale” tab instead, you’ll find that upper level seats to those games can currently be purchased for as low as $11 through the NHL Ticket Exchange, which the Caps have promoted by email, as recently as a week ago, as a place to “buy or sell worry-free.” Seats for October 10 and October 14 are plentiful there, with over 2,000 available to each game.
When I can buy tickets in the same sections of the arena for close to 70% less through the “Verified by TicketMaster” NHL Ticket Exchange, a platform that is accessible from the Caps’ website, why would I take advantage of a $34.50 sales offer from the team? The Caps are promoting a Fan Pack that is nothing more than two seats together at a discounted price that can be had for far less money just a couple of NHL-approved clicks away.
If the Caps want people to buy their remaining 400 Level inventory for these two games, they’re going to need to do better than this. Dropping their prices down to the levels of the resale market wouldn’t make much sense, but they could add more value to the Fan Packs. For example, they could throw in food and drink vouchers or add something unique to this promotion that a fan can’t get anywhere else, giving people a reason to want the team’s offer more than the far cheaper options available through resellers.
Otherwise, the Caps will have to count on some fans buying these Fan Packs because they’re unaware of options like the NHL Ticket Exchange. And depending on your customers being uninformed doesn’t strike me as a great marketing practice.
- The cost of these 400 Level Caps season tickets went up 90.7% in five years (brookslaichyear.com)
- How to see a Washington Capitals game without spending a ton (brookslaichyear.com)