Resale Report, a column focused on the secondary ticket market, runs every Wednesday here on BrooksLaichyear.com. Check out the first Resale Report from last week if you missed it.
Wednesday, February 13, 2012 Resale Report
Leonsis on ticket scalping at Verizon Center – “Selling tickets and sadly, buying tickets outside of Verizon Center is illegal. Scalping has become a major concern for many of our fans and they communicate these issues to us directly,” wrote Ted Leonsis, owner of the venue and three DC sports teams that play there.
In the age of online resellers such as StubHub and Ticket Exchange, it’s hard to believe that any buyers would make scalpers near a venue their source for tickets. Fraud protection and, in most cases, better prices are available through online outlets, which also don’t come with the risk of being stopped by the police or having to haggle with a scalper.
The chances of getting five people into Verizon Center for the price of one face-value ticket is a transaction that would be highly unlikely to ever occur outside the arena. But there are bargains to be had like that to games around the country on a regular basis when you use the more high-tech and legal ticket solutions. Unless you’ve waited until less than two hours before game time to purchase a ticket, when resellers have cut off resales, there’s hardly ever a reason to take your business to a scalper outside the venue. Even a tweet or a Facebook post in those last two hours before an event starts might yield tickets at a better price than purchasing them on the street.
So much for a victory tour? – The reigning Stanley Cup Champion Los Angeles Kings visited Detroit on Sunday afternoon for a nationally televised NHL on NBC game. On Friday, tickets for that Kings visit to the Wings were available starting at $15 on StubHub. On Monday, when L.A. played at St. Louis, tickets for that Blues home game were available for $7.95 on StubHub late that afternoon. The Kings at least appear to be a hot ticket back home in L.A. On Friday, they play the first of three home games in four days, as they face the Bluejackets, Avs and Ducks. Nothing is currently available on StubHub under $30 for any of those three games.
Yankees add new ticket resale option – The New York Yankees this week announced an agreement with Ticketmaster to create Yankees Ticket Exchange, providing fans with another option for buying and selling their game tickets. As reported by the New York Times Ken Belson, the team will provide fans with an incentive to use the new service over the popular StubHub: “Ticket holders will be charged only a 5 percent fee to sell their tickets, compared with 15 percent on StubHub. Buyers will be charged 10 percent of the resale value, the same as on StubHub.” Consumers (and brokers) can still unload or acquire Yankees tickets through StubHub and, with buyers being charged the same percentage on either service, it’s likely they’ll buy from the one that offers them the best ticket options or prices.
Cheap Valentine’s Day option in South Florida – The Florida Panthers have some of the lowest StubHub prices in hockey, with very few games starting at over $10. Valentine’s Day is no exception, as the Montreal Canadiens visit Sunrise. The lowest price ticket on StubHub for that game is currently listed for $8.00 and there are over 1,000 available. $35 will get you into the lower bowl presently. If last night’s sparse crowd in South Florida, when the Panthers hosted the Washington Capitals, is any indication, you and your date will have a pretty good chance at getting on the big screen. Own the Kiss Cam…or an entire section. On Saturday, it will be a much different resale story on Montreal, when the Canadiens return home to face Philadelphia. Seats on StubHub for the Flyers visit to Bell Centre currently start at $101 on StubHub.
Bargain alert for Caps fans – On Tuesday, February 26, the Carolina Hurricanes visit Verizon Center to face the Caps. As of this posting, there are 2,259 tickets available on StubHub, with the cheapest going for $24.99. On Ticket Exchange there are another 1,788 available and those currently start at $21. There are already below-face-value options available, but those prices could drop even further as the game date gets closer, especially if the inventory remains plentiful. The key to getting a great deal for a game like this is often to wait. The buyer risks the chance that prices could go up or never drop any further if the tickets start to move. But with patience from enough buyers and the right conditions, there could be some dirt cheap seats for this one come the afternoon of February 26. Here a few suggestions on how to score cheap seats like this via the resale market.
Use the #ResaleReport hashtag – Send me a screen shot of best deals you find on hockey tickets or other events. You can do that on Twitter at @mikeholden or through email at brookslaichyear AT gmail DOT com. You can also tag them on Twitter as #ResaleReport.
- Resale Report: A new column on the secondary ticket market (brookslaichyear.com)
- Over 20% of Yankee Stadium’s seats for Game 5 of ALDS are for sale on StubHub (mikeholden.com)
- StubHub before and after Jayson Werth’s Game 4 walk-off home run (mikeholden.com)
First some background on it…
I’m fascinated by the ticket resale market and sites like StubHub and Ticket Exchange. I tweet frequently via my own Twitter account or BrooksLaichyear’s when I see interesting prices on hockey tickets, such as a 99 cent bargain for an NHL game in Ottawa last week.
As I’ve written on my own blog at mikeholden.com in the past, these resale markets are no way to keep your tickets out of the hands of the opposing team’s fans. If you believe in and are looking to protect your team’s home ice advantage or don’t want a bunch of people in the other team’s jerseys cheering or rubbing it in when your team gets scored on in your home rink, sites like StubHub and Ticket Exchange are no way to unload your tickets. However, those sites can be a nice way to score some deals if you’re a buyer.
I’ve blogged here on BrooksLaichyear.com about how you can get some great deals on seats for a game via the resale market, if you’re willing to wait until the day of to purchase them and don’t mind sometimes seeing a potentially less popular opponent or going to a game on a weeknight (some fans will go see any two NHL teams play any night of the week if the tickets are under $10 or $20, for example). But just this past weekend, tickets could be had for less than half of face value to a Penguins-Capitals game in Washington, a match-up that normally comes at a higher cost in the resale market, even when there’s last-minute inventory that people have slashed prices on.
There are times when it make sense to pay face value for a seat or when owning season tickets results in a price break. But there are other times when demand falls and you can do much better on price, if you don’t mind some small sacrifices such as sitting in different seats each game and not knowing if you’re going until just a few days or hours before puck drop. In fact, two and half hours before face-off is when some of the best deals start to fall into place (Note: StubHub cuts off sales two hours before game time).
So, given my own hobby of following the secondary ticket market and knowing others share an interest in it, I’m starting this new column here on BrooksLaichyear.com. Each Wednesday I’ll highlight some of the notable things I’ve come across involving the secondary ticket market. To start, much of what I post will likely be hockey-related but it could grow from there.
Please feel free to pass along tips and other info to me via Twitter at @mikeholden or through email at brookslaichyear AT gmail DOT com. In the meantime, here’s this week’s column:
Resale Report, 1/6/2013
- $9 to see Sid and Malkin play the Islanders? – $34 for an upper level ticket in DC for the Penguins at the Caps this past Sunday via Ticket Exchange seemed like a good deal. Those seats would normally be priced by the Caps at around $80 in the primary market through TicketMaster. But on Tuesday, when Pittsburgh visited the Islanders, the price to see Sidney Crosby and Evgeni Malkin got absurdly low with tickets available through StubHub for $9. Not a bad price for the first place Pens versus a young Islanders team showing a lot of promise
- Stanley Cup Champs for $6 – If any big hockey fans in Columbus were bummed about the NHL lockout forcing the cancellation of this season’s NHL All-Star Game, which would have taken place in their city, they had the opportunity to catch a pretty good hockey team in their town this week. Tickets to see the Stanley Cup Champion Los Angeles Kings face the Bluejackets last night could be had for $6 on Stub Hub yesterday afternoon.
- Winnipeg seems to like the Jets – On Tuesday, the vast difference in demand for hometown NHL hockey in two Canadian cities was on display. Tickets to see the Winnipeg Jets play at home have typically been the most expensive in the hockey resale market recently, with the least expensive options on StubHub often going for $100-$200+. For their Tuesday game against the Panthers, the cheapest StubHub seat that morning was priced at $129. At the same time, in Ottawa, the lowest priced ticket to see the visiting Buffalo Sabres face the Senators was going for $8.
- Steal of the week – Speaking of Ottawa, the most ridiculous deal in NHL hockey so far this season may have been on January 29, when tickets to see the Washington Capitals face the Senators in Ottawa were available on StubHub for 99 cents the day of the game. #hockeyisback, but the news may not have reached the Canadian capital just yet.
- Cheap seats in Hockeytown – Tickets to see the Calgary Flames visit the Detroit Red Wings on Tuesday were going for $8 on StubHub on game day. Perhaps the opponent wasn’t attractive, as the Flames sit near the bottom of the standings. That may have also been the case back on January 29, when you could see the Wings host the Dallas Stars for $9. Yet a look at the rest of Detroit’s home games on StubHub shows many games already hitting the $20-$30 range with 1,000-2,000 tickets available. Even home games against the Central Division rival Blackhawks and Predators start below $50 on StubHub at the moment.
- Nothing for under $50 in NYC – As you might expect, there are few bargains to be had for any upcoming New York Rangers games. The cheapest seat to any Rangers home game through StubHub at the time of this posting is $51 and that’s when they’re visited on February 26 by the team with the most expensive StubHub home tickets in hockey, the previously mentioned Winnipeg Jets. There are currently 2,751 tickets on StubHub for that game. If the inventory for that remains large as game day approaches, those prices could fall a bit.
- Resale market news from Time – In a Time article, one economist says, “arena box offices should consider a buy-back strategy so that they could sell the same ticket not just once, but multiple times.”
- Send me your best deals – Send me a screen shot of the best deals you find on hockey tickets or other events. You can do that on Twitter at @mikeholden or through email at brookslaichyear AT gmail DOT com.
On StubHub, there are almost twice as many tickets available for the first round Caps-Bruins playoff games in Boston as there are for the games in D.C. That’s leaving Game 7 out of the equation, so that just three games in each city can be compared.
As of 9pm last night, with the first game in Boston three days away, there are 2,122 tickets available for it. For Game 2, also in Boston and taking place this Saturday, there are 2,765 available.
By contrast, Game 3 takes place in Washington next Monday night and only has 1,256 seats available. Game 4 is on Thursday of next week in D.C. and has 1,222 tickets posted. Game 5 in Boston has 2,495 tickets and Game 6 back in D.C. has 1,233.
So, for the three games in Boston, there are 7,382 tickets available on StubHub, while only 3,711 are available for the three games in D.C. Which city wants this series more? D.C. by a margin of nearly 2-to-1. That’s it, plain and simple. Mark it down. The numbers don’t lie. D.C. loves its hockey team more than Boston loves theirs. No further research needed.
- Talking with the enemy: Bruins blog ‘Days of Y’Orr’ answers our questions about Caps-Bruins series (brookslaichyear.com)
- How to see a Washington Capitals hockey game without spending a ton (brookslaichyear.com)
- Rare Eagle’s Nest-like prices for tonight’s Caps-Jets game in D.C. (brookslaichyear.com)
In case you missed anything, below are links to all the happenings this weekend at BrooksLaichyear.com:
- Looking at the bigger picture and the dollars of the Caps continued season ticket price increases, with an example of 400 level Verizon Center seats that have gone up 90.7% in five seasons.
- Speaking of ticket prices, here is a heads up on some upcoming Caps games you might be able to get into for cheap
- BrooksLaichyear.com is not yet a month old, but Brooks Laich has been with the organization for 8 years as of this weekend
Last week, I noted unusually low ticket prices for a Caps game, as they were facing the Winnipeg Jets Thursday night at Verizon Center and 400 level tickets had dropped to $15 that afternoon on StubHub. I waited until just before 5 p.m. that night and ended up getting tickets for $8.99 each; this was for 400 level tickets that had a face value of $55 a piece. So I basically got five seats for what one would cost at face value—it’s not often you can do that for a Caps game. Granted, the team hasn’t been playing well lately and is missing some star players, but this was two days after the team had reclaimed first place with a big win at home over Florida, and before the recent losses to the Rangers and Sharks.
Looking at the team’s upcoming schedule on StubHub*, the current prices and the inventory available there, there could be some more bargain nights ahead for Caps fans looking to attend a game without spending as much as it usually takes. It’s highly unlikely you’ll get $8.99 tickets when a team like the Flyers come to town next month but—if you’re willing to go on a week night and see an opponent that’s either not near the top of the standings or a Southeast Division team that the Caps face multiple times a season—there will likely be some deals to be had. There were even some tickets available this past Monday afternoon for under $20 on StubHub for that night’s game against the San Jose Sharks, a good team that doesn’t come to town that often.
In order to get the best possible prices, keep an eye on the list of Caps home games on StubHub and wait it out until the day of the game if you can. On game day, prices can drop quite a bit as people look to dump their tickets for whatever they can get. The day of the Caps-Jets game last week, the lowest priced ticket on StubHub went from $15 at around 4pm down to $8.99 when I bought them just before 5pm. If you’re going to try this approach, it’s important to note that StubHub stops sales two hours before game time.
Here are the upcoming games that look like they have a chance at getting fairly inexpensive:
On Tuesday, February 28, the New York Islanders come to town. There are a little over 1,700 tickets available on StubHub and the cheapest seat is currently $21.
The Carolina Hurricanes visit on Tuesday, March 6 and tickets start at $27 right now on Stub Hub, with more than 2,000 available.
For Thursday, March 8, there are more than 2,000 tickets available on StubHub when the Caps host the Tampa Bay Lightning, and the cheapest tickets are currently $29.
There could be some other games to keep an eye on after that, like when the Jets visit again on March 23, though that’s a Friday and those games sometimes don’t get as cheap as Tuesday games, for example. The Sabres visit on Tuesday, March 27 and then Florida comes to town on Thursday, April 5. That’s the final home game of the year and tickets are only $26 right now. Whether prices for that game against the Panthers go up or down from here could depend a lot on what the playoff picture looks like as that date gets closer.
* I don’t mention the Capitals TicketExchange because there seems to be a floor below which a ticket’s price can not be sold there. From what I’ve seen, it appears buyers looking for the lowest overall price are better off using StubHub.
- Why StubHub Is Still Relevant (pandodaily.com)
- Keeping your Caps tickets out of the hands of the opposing team’s fans (mikeholden.wordpress.com)
- ‘Lin-sanity’ doesn’t come cheap (projectspurs.com)
- Will the Washington Capitals’ home sellout streak end anytime soon? (mikeholden.wordpress.com)
- StubHub Founder: Don’t Listen To The So-Called ‘Experts’ (businessinsider.com)